What the means count

The offer was good: a Samsung i900 Omnia, one of the mobiles with tactile screen that competes with the iPhone, for zero euro in exchange for passing to Orange and signing a contract of voice and information with a permanence of 18 or 24 months. The problem is that the phone never came to the persons who requested it. And worse still, Orange denies incisively that it should have thrown this offer. El problema es que el teléfono nunca llegó a las personas que lo solicitaron. Y peor aún, Orange niega tajantemente que haya lanzado esta oferta.

The operator makes sure that he has been a victim of a computer attack that did public in a forum an offer that was in tests inside the internal systems of the company.

“The requested orders were realized on a page deprived of tests, completely inaccessible from no public linkage of tiendamovil.orange.es, and in no case done public for Orange, trucándose an URL to gain access to the preload of the application, and to manage to try to complete this way the buy”, tell in an e-mail official Orange sources.

Finished article | The mobile bogey of Orange (The Country)

A Brazilian linen mark has just thrown an underwear line within reach of any man or, at least, of his couple. The new bras, panties and bodys of Lindelucy they have a device GPS that allows to locate his users whenever they want. Basting that they light the red pilot so that the elected person, perhaps his jealous partenaire, could place it in the map. It is not a question of a postmodern chastity belt, but male chauvinist takes a fancy a gadget somewhat. Basta que ellas enciendan el piloto rojo para que la persona elegida, tal vez su celoso partenaire, pueda situarla en el mapa. No se trata de un cinturón de castidad posmoderno, pero se antoja un artilugio un tanto machista.

The persons in charge of marketing of the company, on the other hand, sell the intimate pledges as the last textile find for girls of nowadays. Textually: "For the fresh and carefree woman moved forward to his time, connected to the world of the technology and of the fashion, enterprising, who takes his decisions, is sure and dominates the situation. A creative woman”. Una mujer creativa”.

Finished news | They throw an underwear line with GPS so that the women could be located by his couples (ADN.es)

The British companies increase every year his advertizing budget online to coast, principally, of the television. A study of the international counsel Ender Analysis, announced last summer, estimates, for 2008, an increase of 26,4 % of the publicity in Internet, opposite to the descent of 2,5 % of the investment that the companies destine to the television announcements.

The expense in publicity in Internet in the United Kingdom will amount this year to 3.556 million pounds sterling, opposite to 2.812 million pounds sterling of last year, according to the study. On the contrary, the investment in television will descend from 3.473 million pounds sterling of last year to 3.386 million pounds sterling in 2008. According to this counsel, the publicity in Internet will overcome this way in the United Kingdom the destined one for television, with what this market will turn into the first one of the world in suffering this one I overturn. Según esta consultora, la publicidad en Internet superará así en Reino Unido a la destinada a televisión, con lo que este mercado se convertirá en el primero del mundo en sufrir este vuelco.

Finished news | Internet it will approach (to steps) the TV in publicity (Expansión.com)

In 2006 the company Wanadoo began to offer connection ADSL 2 + with slogans of the style “maximum speed up to 20 Gentle ones”. To today Wanadoo has happened to be part of Orange and it is this one the one that has received a sanction on the part of the Commission of Economy and Consumption of the Community of Madrid she has imposed of a quantity for 55.000 euros.

FACUA-Consumidores in Action was who denounced the deceitful publicity of the 20 gentle ones. Wanadoo, Jazztel, Tele2 (now Vodafone) or Ya.com was denounced for the same motives before two organisms of the Central government, the State Department of Telecommunications (SETSI) and the National Institute of the Consumption (INC).

Finished news | Orange fined for offering “up to 20 gentle ones” (The Inquirer ES)

Writer JK Rowling gains more than 5 million dollars per week. The impressive income of the authoress of ‘Harry Potter‘ - equivalent to almost 9 dollars per second - comes from the sale of 375 million copies of 7 books of the popular series, a percentage of the profit of the movies of the child magician and from his varied merchandising, which includes toys and video games, in accordance with Forbes.

According to the publication, the fortune of the authoress goes already for 994 million dollars and one hopes that it should keep on increasing, with three more movies of ‘Harry Potter‘ to be thrown.

The spokeswoman of Forbes Lacey Rose said: "There was the magic the one that there transformed to JK Rowling of a poor single mother to a successful and super-rich person. On the big screen, his product has already generated 3727 million dollars in the whole world. And three more movies still stay for throwing”. Y todavía quedan tres películas más por lanzar”.

Finished news | The fortune of the authoress of Harry Potter already reaches 994 million dollars (adnmundo.com)

The advertizing investment in Internet and in the thematic channels increases, while in other means it might fall down more than 9 %, as there reveals a study of Zenithmedia who analyzes the tendency on the market of the publicity.

This way, the information places Internet as the way that more advertizing increase experiences, 19,7 % followed by the thematic channels, with a growth of 6,2 %, due to the approach of the analogical blackout and the increasing implantation of the TDT in the hearths.

Finished news | The advertizing investment increases in Internet and the thematic channels (elEconomista.es)

The truth is that one already does not know what to think. On the one hand, there are those who say that the landing of Google in the mobile telephony (with his system «Android« and the first terminals of HTC) they suppose the beginning of the end for the Apple iPhone. For other, that the mark of the apple does not have anything that to be afraid of the multicolored giant, since his limitations (not to have for example Exchange for the professional users), they are going to bring to him any more than one headache. Por otro, que la marca de la manzana no tiene nada que temer del gigante multicolor, ya que sus limitaciones (por ejemplo, no tener Exchange para los usuarios profesionales), le van a traer más de un quebradero de cabeza.

Finished article | The threat of the Android (ABC.es)